3M

Ranked number 96 in the Fortune 500 list of the largest United States corporations by total revenue. As of 2021, the company had approximately 96,500 employees, and had operations in more than 70 countries.

Projects I've made

3M Graphics Hub

Tool to manage installation workflow, find installers and access exclusive industry articles.
3M Graphic Wizard

A new software application to manage graphic installation workflow and find expert installers.
3M Vas

3M Visual Attention Software (VAS) helps you iterate during the initial stages of your design.
3M Foresight

Software application to manage warehouses, make audits and experiments.

Project challenge

Conducted user research such as interviews and usability testing to understand partner's needs and behaviors.
Created Mind map and journey map, to define user flows and information architecture.
Ensured accessibility and usability best practices.
Developed high-fidelity Ul mockups and design systems.
Collaborated with developers to ensure accurate implementation of designs.
Conducted usability testing and gather feedback to iterate on designs.
Worked with stakeholders to refine product functionality based on testing insights.

Process

Competitor analysis

Strengths: What does the site or app do really well?; What is your first impression?
Weakness: What are the major gaps or flows in the app overall?; Any glaring weakness you can see off the bat?
Design: Visually, did they make good choices for the intended audience?; Are icons done well?; How's the overall typography stack?

Problems

Registration

Low registration rates | Unclear information, complicated structure
Difficult to find the support | No support with technical issues
Basic profile filling | Why users need to fill in additional info
Complicated company structures | Headquarter and other offices
Process is not saved | Users have to start from the beginning

Choose an installer

Where is Installer based? | How far are they located from the job
Similar specialization | Do they have similar experience?
What is the difference between installers | I feel no difference
No quality guarantee | What does their portfolio look like?
How to find a company which I know | Search by companies

Job communication

Chat with installer | No communication with your manager
Adjust job details | Because of mistake in description have to create job
Job was overdue | Installer forgot to track his time
Job management | Where and when to send sub-installer

Old Screens

Hypothesis #1

What if we will allow users to register with google / fb, it will increase the number of sign ups?

Hypothesis #2

Rework and simplify existing registrations to maintain the user experience.

Hypothesis #3

We wanted to make it easier to fill in additional information about certificates, accreditation and certification, but users thought differently.

Option 1

Option 2

User testing

Interviews

5.3/16.9

Average time to complete the registration

7/8

Key actions was made

Insights

Unclear naming | Our users have own technical slang, and they need to clarify some titles
Page is too long | Users don't know
Need contact to support | We collect a
Can't edit invitation messages | Users who may send invitation for different departments